49 Walsh Street, marketing ten residences in South Yarra.
Ten residences in the Domain precinct, made by Neometro with MORQ and MUD Office. The highest value stock Stratosphere has marketed.
Ten residences, and no two the same.
49 Walsh Street is a series of ten luxury residences in the Domain precinct of South Yarra, made by Neometro in collaboration with MORQ and MUD Office. They are sold in four tiers, from garden residences to a penthouse, and each tier is a different proposition to a different buyer.
- iClient: Neometro
- iiMarket: South Yarra, Melbourne
- iiiProject: 49 Walsh Street, ten luxury residences in four tiers
- ivObjective: enquiries passed to the project's sales agent
Architecture first, interiors second, location third.
A buyer at this level is not persuaded by a feature list. So the campaign was ordered the way the building was designed: the architecture first, the interiors second, and the location third, which is the reverse of how off-the-plan stock is usually sold.
The 49 Walsh Street case study carries what the campaign was built from, how the copy was written, and the four tiers with their prices.
Where this project sits.
- P.Practice: Lead Generation and Content & Creative
- I.Industry: Property Development
- F.Field Note: Developer brand and project marketing: how they work together