Port Lane, a townhome campaign at the coastal edge of Melbourne.
Three-bedroom townhomes on Williamstown Road, Port Melbourne, for ID Land, a past client.
Three bedrooms, on the water side of the city.
Port Lane is a group of three-bedroom townhomes at 201 Williamstown Road, Port Melbourne, developed by ID Land with the architects Rothelowman, the interior designers Hecker Guthrie and the landscape consultants Tract. ID Land is a past client.
- iClient: ID Land
- iiMarket: Port Melbourne
- iiiProject: Port Lane, three-bedroom townhomes in Port Melbourne
- ivObjective: enquiries for the developer's sales team
Put the team in front of the buyer.
Stratosphere ran the lead generation campaign for Port Lane on a page that led with the people who made it: four partner profiles, the most partner-forward page Stratosphere has built. A buyer choosing between a townhouse and an apartment on the same money is buying a judgement about who built it.
The developer received a monthly report on the campaign. Its numbers belong to the developer and are commercial in confidence, so they are not published here; they are available to discuss.
Where this project sits.
- P.Practice: Lead Generation and Content & Creative
- I.Industry: Property Development
- F.Field Note: A practical marketing strategy for property developers