Ralph Alexandria, paid media for a Sydney developer.
A completed apartment address in Alexandria, for Lateral Estate.
A completed address, not an off-the-plan release.
Lateral Estate has developed in Sydney since 1995, and Ralph is its completed apartment address at 45 to 49 Ralph Street, Alexandria, sold as ready-to-move-in residences. Completed stock is a different sale from off-the-plan: the buyer can stand in the room, so the campaign's job is to get them there.
- iClient: Lateral Estate
- iiMarket: Alexandria, Sydney
- iiiProject: Ralph, a completed residential address in Alexandria
- ivObjective: leads from Meta and Google for the developer's own campaign
Rebuild the accounts before spending in them.
Stratosphere was engaged in October 2025 to run the developer's paid media on Meta and Google. The agreement put a rebuild and restructure of the ad accounts first, ahead of the campaigns it covered.
That order is deliberate. An account carrying old audiences, old conversions and old naming will report a result that cannot be acted on, and no amount of creative fixes a measurement problem underneath it. Stratosphere does not publish this campaign's own pages or its numbers, because the record does not hold them.
Where this project sits.
- P.Practice: Lead Generation
- I.Industry: Property Development
- F.Field Note: A practical marketing strategy for property developers