Selene Residences, a final release campaign in Wayville.
Twenty-two parkside residences in Adelaide, for Ginos Group.
Twenty-two residences on the parkside edge of Adelaide.
Selene Residences is twenty-two residences in Wayville, on the parkside edge of Adelaide, the result of a partnership between Ginos Group, Anthony Donato Architects and Belle Property International. The building carries its own amenity, including a fitness centre and an infrared sauna, and the residences look over the parklands.
- iClient: Ginos Group
- iiMarket: Wayville, Adelaide
- iiiProject: Selene Residences, twenty-two two- and three-bedroom residences
- ivObjective: enquiries for the final release, for the sales team at Belle Property International
A final release is its own campaign.
Stratosphere ran the campaign for the final release, on a lead page built around the two things a parkside buyer is actually choosing between: the outlook, and the amenity that comes with the building rather than the apartment.
It is the second Adelaide project Stratosphere has marketed alongside Belle Property International, after The Cullinan.
A monthly performance report on the campaign went to the sales team at Belle Property International, who managed it for the developer. Those numbers belong to the developer and are commercial in confidence, so they are not published here; they are available to discuss.
Where this project sits.
- P.Practice: Lead Generation
- I.Industry: Property Development
- F.Field Note: A practical marketing strategy for property developers