Industry: Property DevelopmentPractice: Lead Generation / Lead Development
01 / The business
Townhouses built for the people who own the land.
Little Fish Property Developments is a Melbourne residential property development firm. It runs a project from conception through to completion for its client. That client is a private owner rather than a buyer at a display suite, and the business ran its own sales and marketing.
Little Fish Property Developments. Image supplied by David Collins
iBusiness: Little Fish Property Developments
iiMarket: Melbourne, Victoria
iiiRelationship: David Collins' own role, Head of Sales and Marketing, 2021 to 2023, and not an agency engagement
ivObjective: enquiries from private owners, and the development service sold to them
02 / The record
The work is written up in full.
The Little Fish case study holds the rest: the buyer, what was sold to them, and what the company's director said. It also carries the consumer investment year by year and the deal value David sold himself. Each figure there names the file it was read from. The person who ran the work is David Collins.
